Top Robo Advisors for 2021

The following lists the top five robo-advisors to consider. This list of robo-advisors was compiled according to low account minimums, management fees, and expense ratios. Investment options and customer reviews were also taken into consideration.

Betterment lands at the top of our robo-advisors list because of their financial planning tools, low management fees, and $0 account minimum. Betterment also provides expert guidance and automated investing tools to help you reach your long-term financial goals.

Wealthfront offers low account minimums and free management on the first $5,000, making it a top contender for best robo-advisor service. With Wealthfront, you can take advantage of low exchange-traded fund (ETF) expense ratios, automatic rebalancing, and several account types to choose from.

Marketing to women, Ellevest has a goal-focused investment approach – with no account minimum. You can get started for just $1 per month with the option to cancel any time. The access to career coaching and financial planning makes this robo-advisor service a great option.

Blooom offers the unique opportunity to receive advice and guidance on investing in a 401(k). They provide a free financial analysis and access to financial advisors to help you get on the right path for your investment needs. We also chose this robo-advisor service because of the zero account minimum and low annual fees.

Fidelity Go is a great option for a robo-advisor because it also offers a zero account minimum and management fees up to 0.35%. If you’re looking for a diversified portfolio with no investment-expense ratios, Fidelity Go is a top choice. As an added bonus, the company also has live humans overseeing their portfolios.

Vanguard Digital Advisor is a robo-advisor that uses globally diversified funds with very low expense ratios. The service offers four broad-based index funds to achieve the optimal asset allocation for your investing goals. Vanguard’s simple investing philosophy gives investors instant diversification.

Vanguard Personal Advisor is where robo-advisor meets human financial advisor for a low fee of 0.3% advisory fee. With this service you get unlimited access to a licensed financial advisor who will put together a personalized portfolio. This service does require a minimum investment of $50,000.

As a hybrid robo-advisory service, SoFi Automated Investing also offers access to a team of financial advisors, as well as career coaches, at no additional cost. Offering access to a financial advisor for no fee is interesting, but keep in mind that many portfolios include SoFi's own proprietary funds, which don't have the same track record of other companies on this list.

Marcus Invest offers access to a wide range of portfolio options, including socially-responsible investing (SRI) options. It also offers its own Smart Beta portfolio, which aims to outperform the overall market. Fees are .035% of assets under management and does not include access to a financial advisor.

E*Trade Core Portfolios offer customizable portfolios using low-cost ETFs, as well as automatic rebalancing, and tax-sensitive investing. They have an industry-average 0.30% management fee, but with the included access to licensed financial advisors, this fee is very reasonable.

The Schwab Intelligent Portfolio builds a portfolio of low-cost ETFs based on a user's risk tolerance, with over 50 ETFs to choose from, in 20 asset classes. Schwab does not charge a fee for the robo advisor, the ETFs within the portfolio are Schwab-managed and do have fees.

Personal Capital offers wealth management for clients who have over $100,000 in investments to manage. They are onboarded through a direct call with a financial advisor to put together a customized portfolio.Management fees are more than typically robo-advisory services, at 0.89% of assets under management.

Acorns offers a simple robo-advisory service that automatically invests your spare change.There are only five portfolio options, based on a user’s risk tolerance, and it cannot be customized, but they consist of low-cost index funds from iShares and Vanguard. They charge a flat monthly rate starting at $1 a month.

Stash does not invest your money like a traditional robo-advisor, but rather is a registered broker that gives specific investing advice, and helps you build an investing portfolio. They offer access to thousands of low-fee ETFs and individual stocks, allowing for nearly unlimited portfolio customization.

Top Robo Advisors for 2021

The following lists the top five robo-advisors to consider. This list of robo-advisors was compiled according to low account minimums, management fees, and expense ratios. Investment options and customer reviews were also taken into consideration.

1. Betterment

Betterment lands at the top of our robo-advisors list because of their financial planning tools, low management fees, and $0 account minimum. Betterment also provides expert guidance and automated investing tools to help you reach your long-term financial goals.

2 .Wealthfront

Wealthfront offers low account minimums and free management on the first $5,000, making it a top contender for best robo-advisor service. With Wealthfront, you can take advantage of low exchange-traded fund (ETF) expense ratios, automatic rebalancing, and several account types to choose from.

3. Ellevest

Marketing to women, Ellevest has a goal-focused investment approach – with no account minimum. You can get started for just $1 per month with the option to cancel any time. The access to career coaching and financial planning makes this robo-advisor service a great option.

4. Blooom

Blooom offers the unique opportunity to receive advice and guidance on investing in a 401(k). They provide a free financial analysis and access to financial advisors to help you get on the right path for your investment needs. We also chose this robo-advisor service because of the zero account minimum and low annual fees.

5. Fidelity Go

Fidelity Go is a great option for a robo-advisor because it also offers a zero account minimum and management fees up to 0.35%. If you’re looking for a diversified portfolio with no investment-expense ratios, Fidelity Go is a top choice. As an added bonus, the company also has live humans overseeing their portfolios.


Robo Advisor Comparison: How Should You Choose a Robo Advisor?

Following are the top factors to consider when choosing a robo-advisor to manage your portfolio.

Determine the Best Type of Account for You

Most robo-advisors offer several options for account types. Review the options to choose the best type for you and your financial needs, including retirement and taxable accounts, IRAs, individual and joint accounts, trusts, and more.

Review the Minimum Investment Requirements

The minimum investment requirements for robo-advisors can range anywhere from $0 to $5,000. You’ll find that many fall on the low-end of this range.

Understand Your Risk Tolerance

Robo-advisors will provide you with an online survey to better understand your risk tolerance and asset allocation. For example, it may help determine whether you want to be more conservative or aggressive with your investment choices. 

The service’s algorithm will provide portfolio options based on your answers and will automatically invest your assets once a portfolio is chosen. It is important to understand the difference between a conservative and aggressive approach, then determine which best aligns with your financial goals before choosing any financial plan.

Know Your Investment Options

Robo-advisors usually build investment portfolios using low-cost, exchange-traded funds and index funds. These portfolios are baskets of investments pooled together to mirror the behavior of an index, like the Dow Jones Industrial Average or the S&P 500. When using an online financial planning service, you’ll pay the robo-advisor management fee along with the expense ratio (which is charged by the funds).


Robo Advisor Comparison Example: Wealthfront vs. Betterment

Below is a comparison table that lists the facts, features, and fees of the robo-advisors Wealthfront and Betterment. This framework can be used to compare many other robo-advisor companies.

Wealthfront vs Betterment


Robo Advisor Basics: What Are Robo Advisors?

Robo-advisors are financial planning services offered by brokerage firms to provide investment advice to investors at lower costs. They use a computerized algorithm to create and manage a customer’s portfolio based on several factors, including: financial goals, time horizon, and risk tolerance.

The services provided by robo-advisors can range from automatically investing assets and rebalancing to tax optimization. Many people have begun choosing robo-advisors due to their low fees and initial investment requirements, as well as the peace of mind that comes with the automated service. 

How Do Robo Advisors Work?

Robo-advisors use computer algorithms to provide financial advice based on the information gathered from customers via online surveys. Financial goals, time horizon, and risk tolerance preferences are examples of data that is collected on each survey.

They typically include the following services:

  • Automatic or interval rebalancing of your portfolio so it never strays from your desired allocation
  • Financial planning tools like calculators and knowledge center articles
  • Tax strategies for taxable accounts (e.g. tax-loss harvesting)

Are Robo Advisors Safe?

Robo-advisors are as safe as any other portfolio manager. They are required to follow strict financial guidelines that are regulated by the Financial Industry Regulatory Authority (FINRA) which oversees all financial institutions in the United States. 

There are no guarantees that the robo-advisor will perform as well as you hope or that the company will be around forever. There are, however, certain safeguards in place through a custodian bank which will protect your assets should the company go out of business. 


 Robo Advisors vs Financial Advisors: What’s the Difference?

Robo-advisors are online investment platforms. They create and maintain a financial plan using computerized algorithms. While some companies do provide assistance from a financial planning team, robo-advisors generally require little-to-no human supervision. 

Financial advisors and financial planners are licensed professionals who work in-person and  one-on-one with investors to help manage finances in several areas (e.g. college, estate planning). Some people are willing to pay the higher cost for a financial advisor because of the personal attention they receive.

Many companies now offer a hybrid option, meaning clients can have the personal attention of a designated financial advisor (though they would either meet over the phone or via video chat). There are lower fees associated with working with an online financial advisor – and possibly even lower fees associated with working with a robo-advisor.


Are Robo Advisors Worth It?

Determining whether a robo-advisor is worth using depends upon your financial goals and need for personalized financial advice. When it comes to low fees and convenience, automated services based on your financial goals, robo-advisors are the way to go. 

If your situation is more complex, you can hire a professional financial advisor to personally comb through your situation for areas of opportunity.

What Are Robo Advisor Returns?

Many robo-advisors haven’t been around long enough to provide a complete picture of performance. To get a clearer idea of overall investment performance, it’s best to look at returns going back five or more years. Anything fewer than five years tells very little regarding how it will withstand market volatility.

What Are Robo Advisor Costs?

To use a robo-advisor service, the funds will charge you management fees and expense ratios. Expense ratios can be as low as 0% – with the annual fee being a percentage of the investor’s portfolio. Some services will also charge for trade and transactions. To avoid hidden fees, be sure to look at the fine print for each company. If the benefit of low fees is important to you, be vigilant when selecting your robo-advisor.

How Do Robo Advisors Make Money?

Robo-advisors make money from the following fees passed on to the investors at their firm:

  • Account fees

  • Transaction fees

  • Management fees

  • Expense ratios

  • Cash deposits

  • Arbitrage

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Ask an Expert
All of our content is verified for accuracy by Mark Herman, CFP and our team of certified financial experts. We pride ourselves on quality, research, and transparency, and we value your feedback. Below you'll find answers to some of the most common reader questions about How to Compare Robo Advisors and Choose the Best One .

What Are Online Financial Planning Services?

Online financial planning services provide a hybrid between a traditional financial advisor and a robo-advisor at a lower cost. Clients are able to work with a designated financial advisor (or a team of financial planners) that meet via either phone or video chat to discuss financial goals. Clients can expect the initial investment and monthly fees to increase with any additional services.

What Are the Benefits of Robo Advisors?

Many brokerage firms are competing for your business, meaning that fees are being driven lower. People who previously thought financial advice was outside of their budget are now able to get the assistance they need to reach their financial goals. 

While robo-advisors are not 100% tailored to each individual’s financial needs, their detailed questions – included with the financial planning software – allow you to update your preferences as your goals change.

Are Robo Advisors a Long-Term Retirement Plan?

Robo-advisors can be used as part of your long-term retirement plan – there’s no plan that’s 100% “set it and forget it.” Whether you work with a traditional advisor, a robo-advisor, or choose your investments yourself, you’ll want to continue to check on your portfolio’s gains and losses to ensure they align with your financial goals.

For example, if you’re moving from the workforce into retirement, your investments will likely need to be adjusted, too. This can be done anytime with a robo-advisor (no matter what stage of life you are in), making it a convenient and sustainable long-term retirement plan. 

Mark Herman has been helping friends with financial questions since serving as an Army helicopter pilot. Since then, he’s gained valuable experience in the corporate world before moving on to become a CERTIFIED FINANCIAL PLANNER™.

If you have a question about How to Compare Robo Advisors and Choose the Best One , then please ask Mark.

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